Reng Beauty

Reng Beauty — formerly Vessie Goldsmith — came to Scrutiney ready to grow but held back by branding that no longer reflected where the brand was going. We modernised the logo and redesigned packaging across their full product range: powder, foundation, fixing spray, and mascara.

The Result
Reng Beauty now shows up differently: in stores, at trade fairs, and in the minds of the consumers picking up their products for the first time. Distribution has grown. They’re attending more fairs with the confidence that their packaging can hold its own in any room. When your branding earns trust at first sight, every naira you spend on advertising works harder.